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IBOS member US Bank has announced that it has launched an enhancement to its ‘cobrowse’ feature: live video of the banker – a first in the industry.

Cobrowse allows both consumer and business customers to share their screen with a member of the Bank so they can easily navigate online and perform mobile banking actions together, particularly helpful for those times when customers require further guidance.

Now, branch bankers can appear on one-way video while ‘cobrowsing’ so customers can see who is helping them. This enhances the interaction and makes the service more personalised.

US Bank’s cobrowse feature is unique: Out of the top 15 banks in the United States, US Bank is the only bank offering screensharing with its local branch bankers and the only bank where customers can see their banker on video while screensharing.

Recently, US Bank has also launched virtual appointments. Using the same two-way video streaming technology that has become an everyday part of our lives over the past year, it allows bankers and customers to have the same face-to-face interaction they would in their local branch – from the comfort and convenience of wherever a customer wants.

Read the full press release via US Bank here