IBOS member US Bank consumer study findings

IBOS member US Bank’s consumer study reveals a new perspective on how banks balance technology with a human touch; the company introduced a team of experts to address consumer trends and provide relatable insights.

Approximately 70 percent of consumers across all generations (85 percent of millennials) believe banks that are current with the latest technology are more trustworthy than banks that lag; however, nearly 4 out of 5 Americans say when it matters most, they value people more.

The findings come from The Balancing Act: U.S. Bank 2015 Outlook on People and Technology, which uncovered some surprising facts about how consumers expect to use financial services in the future.

Read the full article here.