IBOS member Royal Bank of Canada (RBC) is the first bank in Canada to launch Insights-as-a-Service Platform to Help Businesses Drive Growth.
RBC has announced the launch of the RBC Insight Edge™ platform for its business banking clients across Canada. This is a first-of-its-kind Canadian platform that RBC advisors will use to provide clients with relevant insights about their industry performance, customers and markets.
RBC Insight Edge leverages RBC’s expertise in information management and insight development which is safeguarded by rigorous privacy standards to help business owners and managers turn insights into actions that improve client loyalty and productivity and drive growth.
Real-time data and insights are increasingly at the heart of strategic decision-making for businesses, from multinationals to local family-owned businesses. These decisions are now being driven by a deeper understanding of customers, markets, and their own business more than ever before.
Enabled by RBC Insight Edge advisors can help clients:
- find trends in their customers’ preferences;
- drive increased loyalty with existing customers and attract new ones;
- understand market penetration and identify future locations; and
- optimise staffing based on customer demand.
Read the full press release via RBC here.