IBOS member Royal Bank of Canada has introduced a new digital experience for clients using live video to connect them with advisors in real-time.
RBC’s MyAdvisor offers clients added choice and control of banking where, when and how they want, as well as providing the convenience of digital access with personalised advice. MyAdvisor uses an online advice platform to digitally connect a client to an advisor, where both can view and adjust a dynamic “dashboard” showing the client’s savings and investment goals, and establishing actions to achieve those goals – all in real-time.
Michael Walker, Vice-President and Head of Mutual Funds Distribution & RBC Financial Planning, commented:
“This is proving to be a very powerful financial advice experience for our clients, as they manage their financial goals using our digital capabilities and our advisors’ expertise. MyAdvisor demonstrates what being a digitally-enabled relationship bank is all about, combining the convenience of digital access and the personalized advice of our advisors.”
The RBC advisors behind MyAdvisor have been specially trained to work with the financial tools integrated into the online advice platform. They are ready to meet via live video or phone – whatever the preference is when clients book their appointments. Clients and advisors see the same information onscreen – any adjustments made on either side are viewed in real-time, as they discuss the financial future clients have in mind.
Kirk Dudtschak, Executive and Vice-President of Personal & Commercial Banking at RBC, added:
“In a digitally-connected world, MyAdvisor brings to life an exciting strategy that enables our clients to access financial advice and solutions and the support of an advisor. MyAdvisor enables greater connectivity for clients to the advice and solutions they want and allows our advisors to focus on what they do best – being there for our clients, when and where they need us.”
Now being piloted in Ontario, Canada, MyAdvisor is using feedback from pilot participants to further shape the final product ahead of full national launch.
Read the full article, via RBC’s website, here.
